GAIKINDO— Throughout 2025, national automotive retail sales in Indonesia reached approximately 834,000 units. During that period, Daihatsu recorded retail sales of 137,835 units, with a market share of 16.5 percent.
This achievement reinforces Daihatsu’s consistency in maintaining its second-place position in national automotive sales for 17 consecutive years. “We thank all our customers who trust Daihatsu as their daily and business mobility partner. This trust motivates us to continue delivering products and services,” said Sri Agung Handayani (Director of Marketing and Corporate Communications of PT Astra Daihatsu Motor) at a Media Gathering in Jakarta on Thursday, 12 February 2026.
In the oil-fueled passenger and commercial car segments, Daihatsu also reached the number two position with a 25.9 percent market share. For vehicles priced under 300 million rupiah, Daihatsu contributed 49 percent of the total national automotive market, ranking number one with a 31.8 percent market share.
The main contributors, accounting for more than 80 percent of Daihatsu’s retail sales, come from its flagship models in each segment. These include the Gran Max (commercial low segment), the Sigra and Ayla (low-cost green car (LCGC) segment), and the Terios (medium sport utility vehicle (SUV) segment, followed by other models.
In the passenger car segment LCGC (Low-Cost Commercial Vehicles), Sigra and Ayla sales reached 47,901 units throughout 2025. This achievement solidified Daihatsu’s dominance in the Indonesian LCGC market segment as the public’s primary choice, with a 36.6 percent market share. In the Medium SUV segment, Terios recorded sales of 15,557 units, becoming the best-selling model in the Medium SUV segment, priced up to IDR 300 million, with a market share of around 45 percent.
In the low-commercial segment, the Gran Max series was a favorite among businesses, with total sales of 61,871 units, leading the market with a 65 percent share. The Gran Max Pickup recorded 43,199 units (a market share of around 58 percent in the low-commercial pickup segment). Gran Max Mini Bus sales reached 18,672 units (a market share of around 92 percent in the semi-commercial segment).
These positive achievements are thanks to extensive after-sales support supported by more than 260 outlets, 170 authorized workshops, 320 Daihatsu Mobile Service (DMS) fleets, and Daihatsu’s 3,320 parts shops across Indonesia demonstrate its commitment to providing sustainable mobility solutions for all customers.
During 2025, Daihatsu also achieved a production target of over 381,000 units. This volume represents the production volume for the Daihatsu group and its collaborative models. Besides being one of the largest automotive manufacturers in Indonesia, ADM also serves as a production and component base to meet demand for domestic and global markets.
Daihatsu exports several vehicle models to more than 60 countries worldwide, including countries in ASEAN, South Asia, East Asia, the Middle East, Africa, and Latin America. Throughout 2025, Daihatsu exported more than 124,000 completely built-up (CBU) vehicles. This figure represents a 13 percent increase compared to 2024, when approximately 110,000 units were shipped. The largest export destinations were the Philippines (34.8 percent), Japan (9.7 percent), and Mexico (8.6 percent).
“This export achievement reflects the global market’s confidence in the quality of Daihatsu’s production in Indonesia. We “We are committed to continuously strengthening our competitiveness by improving manufacturing quality and strengthening the local supply chain to contribute positively to the growth of the national automotive industry,” he added. (*)
